Peregrine is an ethnographic research firm. We spend time with people in the places where their lives happen, and we come back with the kind of understanding that surveys and focus groups alone tend to miss.
Where We Fit
Sitting in someone’s kitchen, walking their commute, watching how a room or a street or a service actually gets used will tell you things no questionnaire can. It’s slower than a survey. It’s also the difference between knowing what people said and knowing what’s going on.
Strategy Research
Research in service of better decisions.
We help organizations understand the people they serve, so that strategy, services, and solutions get built on how things really work rather than how they look from the office.
Community Labs
Research in service of better places.
We help cities, developers, and design teams understand how people actually relate to the places they live, before decisions get expensive to change. We're on a mission to restore the built environment's relational dimension.
Peregrine has conducted field research for state agencies, school districts, national foundations, and businesses, and we write regularly about what we’re learning.
Based in Provo, Utah.